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Managing Broker of largest real estate firm joins YES-Homes

Tampa Real Estate

Managing Broker joins luxury real estate group

Rachel Sartain Tenpenny

Managing broker and CEO, Rachel Sartain Tenpenny, with Keller Williams Realty in St. Petersburg, has recently stepped down from her position operating a $1.3 billion dollar sales organization to become an owner/operator alongside of Marian Yon Maguire and Rhonda Sanderford of YES-Homes Luxury real estate sales group. 

Tenpenny originally joined Keller Williams Realty in 2009 to launch their new downtown St. Petersburg office. With the great recession in full effect, many thought the move was a recipe for disaster. However, with a strong ownership group and a focus on recruiting and training, the office quickly became the top real estate sales office in the area. Today this office continues to be the most dominant real estate brokerage in the area, leading the way in residential, luxury and commercial real estate sales.

Tenpenny proved herself as a powerhouse in the real estate industry. Now, with nearly 20 years of practice in the industry, her knowledge of the local real estate market and respect in the community is insurmountable. 

Joining YES-Homes

YES-Homes was founded in 2002 in St. Petersburg, FL by Rhonda Sanderford and Marian Yon Maguire as a luxury real estate partnership with a sincere belief in delivering a personal touch in everything they do. Their Luxury brand joined Keller Williams Realty in 2015 to anchor the KW Luxury Homes Division in downtown St. Pete.

“We’ve watched Rachel grow as an expert and leader in the field for many years. We joined her office to gain her unparalleled coaching and knowledge of the business models. We are ecstatic to have her work with us to ensure the quality and sophisticated service we provide touches more buyers and sellers,“ commented Sanderford.

 “We couldn’t be more thrilled to have Rachel partner with Rhonda and I. She is the perfect fit to help us continue providing our ‘white-glove’ service to our real estate customers and expand our business,” commented Yon Maguire in a recent interview. 

YES-Homes Real Estate Partners

Tenpenny's leadership tenure with Keller Williams Realty

During her nearly 12-year tenure with Keller Williams Realty, Tenpenny has become a certified trainer with Keller Williams University, certified MAPS Coach, received the coveted black belt recruiter award and has been recognized year after year for running one of the most productive and profitable offices in the KW network.  Tenpenny is also a shareholder of two Keller Williams offices, owned by Kevin Chadwick, a native to the area and local business entrepreneur. 

Chadwick enthusiastically stated, “I have had the pleasure of working with Rachel for over ten years. She has been at the helm as CEO and partner in the business. Rachel has created a track record of success for our company and all of our agents. I know Rachel is the kind of leader that will continue to grow, learn and succeed in all of her endeavors. Our entire Keller Williams family looks forward to continuing to work alongside her as she embarks on a new and exciting venture.”

As a long-standing member of the Pinellas Realtor Organization and an active real estate investor, Tenpenny said she was, “excited to put the years of training back into action. The tools, resources and models Keller Williams Realty has taught me over the years brings me great confidence. I’m looking forward to putting this knowledge into practice with one of the premier luxury teams in the area.”

Keller Williams Realty International Regional Director, Georgia Alpizar, stated, “We are very excited for Rachel’s next opportunity to lead YES-Homes Luxury sales team.  She has been an amazing leader for our North Florida Region as the Team Leader of the St. Petersburg Market Center, and most recently, as the CEO of the Chadwick Pinellas offices. We believe her leadership skills, business acumen and market expertise will assist in growing YES-Homes to become the dominant Luxury team in Tampa Bay.”

About Keller Williams Realty International

Keller Williams Realty International has been a leader in the local real estate market since its St. Petersburg launch in 2009. Keller Williams Realty Inc. is an Austin, Texas-based, real estate franchise company with more than 180,000 real estate agents, operating in more than 800 market centers across the World. KW is the largest residential real estate company in the United States. The company was founded in 1983 by Gary Keller and Joe Williams with the mission “to build careers worth having, business worth owning and lives worth living” for its associates. For more information about YES-Homes, Rachel Sartain Tenpenny or Keller Williams Realty, please contact Rachel at 727-742-7939 or email

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