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How does a GRI designation benefit the customer? And what exactly is it?

The real estate world is full opportunities for extended education. GRI, Graduate Realtor Institute, is one of the designations that realtors receive to stand out from the rest. describes GRI as realtors “having in-depth training in legal and regulatory issues, technology, professional standards, and the sales process. Earning the designation is a way to stand out to prospective buyers and sellers as a professional with expertise in these areas.”

Rhonda received her GRI in 2010. She says “education is important in our industry and I always strive to know the changes in law, the industry and any analytics.”

Obtaining a GRI or any other designation for that matter, shows as a real estate agent, you are taking an active approach that sets you apart. These continued education classes help in all areas including professional conduct. It can make a difference when competing for clients. GRI is the basis of knowledge and understanding, it’s all in the details, from preparing a current market analysis, creating marketing strategies to finally negotiating an offer.

Rhonda says, “it protects me and the client because I know more of what’s going on and the changes made in our industry.”

Jenny Reese is working on her GRI right now. She understands the benefits of gaining as much knowledge as possible and the GRI is the perfect opportunity.

While some clients may not understand the importance of a realtor with a GRI designation… It can often translate into more dollars at the end of the transaction. Like Rhonda said its the knowledge, that can save money & protect you every step of way.

Remember, as a client, your home is one of your largest and most likely, most expensive assets. So next time you need to buy or sell a home, look for the GRI designation! You deserve the best.

Tata from the Ladies in Red!

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